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Case studies

Y qualitative market research

This case study on how to bring together GenY and Qualitative Market Research is presented in a storytelling format, based on in-depth interviews conducted with GenY in France, Germany and the UK as well as three interviews with HR experts in France,...

Catalogue: Congress 2014: What Inspires?
Authors: Laura Wolfs, Julia Walter-Herrmann
Company: Point-Blank International GmbH
September 10, 2014
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Citation

Wolfs and Walter-Herrmann (2014a, September 10). Y qualitative market research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/y-qualitative-market-research--8359


Research papers

In search of hope

This presentation is a quest to uncover the hidden and inspire the fallen to rise like a phoenix from the ashes. Preriit Souda (ESOMAR Young Researcher Winner 2011) and Rajna Rajan (ESOMAR Young Researcher Finalist 2012) join hands to explore what...

Catalogue: Congress 2014: What Inspires?
Authors: Preriit Souda, Rajna Rajan
Company: KANTAR TNS Malaysia
September 10, 2014
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Citation

Souda and Rajan (2014a, September 10). In search of hope. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/in-search-of-hope-8343


Research papers

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
September 10, 2014
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Citation

Pace and Evtenko (2014a, September 10). Why do I still come to work?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work--8358


Videos

Latin America Conference 2014 (Spanish)

Introductory speech to the programme of the LATAM Conference 2014 from Guillermo Oliveto, Programme Committee Chair.

Catalogue: Latin America 2014: Accelerating Growth
Author: Guillermo Oliveto
June 15, 2014
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Citation

Oliveto, G. (2014a, June 15). Latin America Conference 2014 (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/latin-america-conference-2014-spanish-


Videos

Storytelling lunch briefing (Spanish)

Storytelling lunch briefing by Patricio Pagani, Infotools, New Zealand.

Catalogue: Latin America 2014: Accelerating Growth
Author: Patricio Pagani
Company: Infotools
June 15, 2014
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Citation

Pagani, P. (2014a, June 15). Storytelling lunch briefing (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/storytelling-lunch-briefing-spanish-


Videos

Why do I still come to work?

Years ago, people mostly stumbled into a career in marketing research by accident. Some thrived and persisted, while others did not. For those who remained, what was the secret to happiness in the industry? What inspired them? Why did they persist?...

Catalogue: Congress 2014: What Inspires?
Authors: Jeremy Pace, Andrey Evtenko
June 15, 2014
×

Citation

Pace and Evtenko (2014a, June 15). Why do I still come to work?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-do-i-still-come-to-work-


Videos

Welcome to Congress 2014

Opening speech to the ESOMAR Congress 2014 by Anne Dionisi-Fung, ESOMAR Representative for France and Elisabeth Martine-Cosnefroy, ESOMAR Representative for France.

Catalogue: Congress 2014: What Inspires?
Authors: Anne Dionisi Fung, Elisabeth Martine-Cosnefroy
June 15, 2014
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Citation

Dionisi Fung and Martine-Cosnefroy (2014a, June 15). Welcome to Congress 2014. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/welcome-to-congress-2014


Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014
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Citation

B.V., Poynter and York (2014a, March 01). Answers to contemporary market research questions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/answers-to-contemporary-market-research-questions


Research reports

Notes on how to apply ICC/ESOMAR code

These Notes are designed by ESOMAR to help users of the ICC/ESOMAR International Code on Market and Social Research to interpret and apply it in practice. Any further questions about the Code, for example on how to apply it in a specific situation,...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2013
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Citation

B.V. and B.V. (2013a, June 15). Notes on how to apply ICC/ESOMAR code . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/notes-on-how-to-apply-icc-esomar-code-